This is my first (rough) draft of a poster for natural flu remedies. The sketches will be updated to something more sophisticated but this gives you a good idea what I’m going for. The light green background was suggested by the class, but I will also post an image with a light tan background.
This was a branding campaign for a luxury condo development. I picked it as a favorite of mine, mostly because I love the color pallet. I have a thing for orange. Plus, the attention to detail and consistency with which the colors, fonts, and overall style was carried across so many media is very impressive. You can see more about this brand at the design firm’s website.
A new color scheme suggestion for Everybody’s Whole Foods. Everybody’s may be a small and relatively unknown company, but it’s by far the largest organic food market in our neck of the woods. Unfortunately (in my opinion) it’s fallen into the color scheme trap of most organic and environmentally themed companies: they use a dark forest green as their main color.
Personally, I think a more uplifting scheme that still incorporates earth tones as accent colors would update this company’s look nicely. I selected a bright tomato red as the primary color, and a deep cooling blue as a secondary contrasting color. The surrounding shades and tints compliment and soften the whole scheme.
In this exercise we took a very simple design element (a horizontal line) and created an original composition. My goals with this exercise were to create something well balanced but not symmetrical, employ a wide variety of lineweights, and basically keep it from looking too much like a bar code.