A new color scheme suggestion for Everybody’s Whole Foods. Everybody’s may be a small and relatively unknown company, but it’s by far the largest organic food market in our neck of the woods. Unfortunately (in my opinion) it’s fallen into the color scheme trap of most organic and environmentally themed companies: they use a dark forest green as their main color.
Personally, I think a more uplifting scheme that still incorporates earth tones as accent colors would update this company’s look nicely. I selected a bright tomato red as the primary color, and a deep cooling blue as a secondary contrasting color. The surrounding shades and tints compliment and soften the whole scheme.