June 13th, 2012 at 11:39AM
Exerise 7: Letterforms as Positive and Negative Space

Exerise 7: Letterforms as Positive and Negative Space

2 notes #GRD105#exercises
June 7th, 2012 at 5:29PM
A new color scheme suggestion for Everybody’s Whole Foods.  Everybody’s may be a small and relatively unknown company, but it’s by far the largest organic food market in our neck of the woods.  Unfortunately (in my opinion) it’s fallen into the color scheme trap of most organic and environmentally themed companies: they use a dark forest green as their main color. Personally, I think a more uplifting scheme that still incorporates earth tones as accent colors would update this company’s look nicely.  I selected a bright tomato red as the primary color, and a deep cooling blue as a secondary contrasting color.  The surrounding shades and tints compliment and soften the whole scheme.

A new color scheme suggestion for Everybody’s Whole Foods.  Everybody’s may be a small and relatively unknown company, but it’s by far the largest organic food market in our neck of the woods.  Unfortunately (in my opinion) it’s fallen into the color scheme trap of most organic and environmentally themed companies: they use a dark forest green as their main color.

Personally, I think a more uplifting scheme that still incorporates earth tones as accent colors would update this company’s look nicely.  I selected a bright tomato red as the primary color, and a deep cooling blue as a secondary contrasting color.  The surrounding shades and tints compliment and soften the whole scheme.

2 notes #exercises#GRD015
June 7th, 2012 at 4:45PM
In this exercise we took a very simple design element (a horizontal line) and created an original composition.  My goals with this exercise were to create something well balanced but not symmetrical, employ a wide variety of lineweights, and basically keep it from looking too much like a bar code.

In this exercise we took a very simple design element (a horizontal line) and created an original composition.  My goals with this exercise were to create something well balanced but not symmetrical, employ a wide variety of lineweights, and basically keep it from looking too much like a bar code.

3 notes #exercises#GRD105